// Case Studies — index gallery data model. // 6 projects drawn from real Rifby work. // Placeholders where real client names / metrics haven't been supplied yet. const CASES = [ { id: 'accountant-ai', client: 'Ahmad & Co Accountant', industry: 'Accounting', service: 'AI & Automation', categories: ['AI & Automation', 'Data / Analytics', 'Strategy'], headline: 'Manual reconciliation → AI-assisted close.', blurb: 'Transformed a solo accounting practice into an AI-powered firm. Reconciliation, categorisation, and client prep now run assisted by AI — freeing the owner to focus on advisory work.', metrics: [ { v: '~70%', l: 'less time on close' }, { v: '3×', l: 'client capacity' }, ], featured: true, thumb_pattern: 'dots', year: '2025', }, { id: 'education-invoicing', client: 'ISW Consulting Ltd', industry: 'Education', service: 'AI & Automation', categories: ['AI & Automation', 'Strategy'], headline: 'Client invoicing, automated end-to-end.', blurb: 'Removed the invoicing bottleneck for a growing education business. Invoices are now raised, sent, and reconciled automatically from their student management system.', metrics: [ { v: '~15 hrs', l: 'saved / week' }, { v: '0', l: 'missed invoices' }, ], thumb_pattern: 'stripes', year: '2025', }, { id: 'gaming-app', client: 'Tmtam Studio for Game Development W.L.L', industry: 'Gaming', service: 'App Development', categories: ['App Development', 'Strategy'], headline: 'Companion app for a flagship game product.', blurb: 'Designed and built a mobile companion app around a live gaming product — extending the player experience beyond the core game.', metrics: [ { v: 'iOS + Android', l: 'shipped platforms' }, { v: '6 wk', l: 'to first release' }, ], thumb_pattern: 'dots', year: '2025', }, { id: 'another-world-social', client: 'Another World', location: 'Camberley', industry: 'Gaming', service: 'Social Media Automation', categories: ['Social Media Automation', 'AI & Automation'], headline: 'Social scheduling on autopilot.', blurb: 'Built a cross-platform social pipeline for Another World. One content upload publishes across their channels on the right schedule — no more copy-pasting between apps.', metrics: [ { v: '~8 hrs', l: 'saved / week' }, { v: '4', l: 'platforms synced' }, ], thumb_pattern: 'dots', year: '2025', }, { id: 'education-site', client: 'Markwork Ltd', industry: 'Education', service: 'Web Development', categories: ['Web Development'], headline: 'A website that sells the service, not just lists it.', blurb: 'Full redesign + rebuild of an education provider\'s site. Conversion-focused architecture, fast load, CMS the team actually uses.', metrics: [ { v: 'Fully custom', l: 'design & build' }, ], thumb_pattern: 'stripes', year: '2025', }, { id: 'food-site', client: "Hunny's Taste", industry: 'Food & Hospitality', service: 'Web Development', categories: ['Web Development'], headline: 'A food brand website built for ordering.', blurb: 'Brand-led site for a food business — designed to convert visitors into orders with minimal friction and a menu system the owner can manage themselves.', metrics: [ { v: 'Brand + build', l: 'delivered' }, ], thumb_pattern: 'stripes', year: '2025', }, // ── Additional / illustrative case studies ────────────────────────── { id: 'law-intake', client: 'Hartwell & Vine Solicitors', industry: 'Legal', service: 'AI & Automation', categories: ['AI & Automation', 'Data / Analytics'], headline: 'AI intake that triages cases in minutes.', blurb: 'Built an AI client-intake assistant for a mid-sized law firm. New enquiries are summarised, classified by practice area, and routed to the right solicitor with a draft response ready to send.', metrics: [ { v: '~12 min', l: 'per intake (was 45)' }, { v: '96%', l: 'routing accuracy' }, ], thumb_pattern: 'dots', year: '2025', }, { id: 'clinic-booking', client: 'Meridian Dental Group', industry: 'Healthcare', service: 'App Development', categories: ['App Development', 'AI & Automation'], headline: 'Booking app that fills the no-show gap.', blurb: 'Patient booking app with an AI waitlist — when someone cancels, the system finds the next patient who fits the slot and confirms them automatically.', metrics: [ { v: '−38%', l: 'no-show rate' }, { v: '£24k', l: 'recovered / yr' }, ], thumb_pattern: 'stripes', year: '2024', }, { id: 'retail-inventory', client: 'Kestrel Home', industry: 'Retail', service: 'Data / Analytics', categories: ['Data / Analytics', 'AI & Automation', 'Strategy'], headline: 'Demand forecasting for a boutique homeware brand.', blurb: 'Forecasting dashboard that pulls sales, seasonality, and supplier lead times into a single re-order recommendation — cutting stockouts and overstock in the same breath.', metrics: [ { v: '−42%', l: 'stockouts' }, { v: '£60k', l: 'less tied-up stock' }, ], thumb_pattern: 'dots', year: '2024', }, { id: 'realestate-portal', client: 'Ashdown Property', industry: 'Real Estate', service: 'Web Development', categories: ['Web Development', 'App Development'], headline: 'Client portal that replaces the email thread.', blurb: 'Lettings and sales portal that gives landlords and tenants a single source of truth — documents, payments, maintenance requests, all in one place.', metrics: [ { v: '~20 hrs', l: 'admin saved / week' }, { v: '4.8 ★', l: 'client rating' }, ], thumb_pattern: 'stripes', year: '2024', }, { id: 'fitness-social', client: 'Iron & Oak Studio', industry: 'Fitness', service: 'Social Media Automation', categories: ['Social Media Automation', 'AI & Automation'], headline: 'A month of content from one afternoon of filming.', blurb: 'AI-assisted content pipeline for an independent gym — long-form workout footage is auto-cut into reels, captioned, and scheduled across platforms.', metrics: [ { v: '5×', l: 'posting cadence' }, { v: '+180%', l: 'reach in 90 days' }, ], thumb_pattern: 'dots', year: '2025', }, { id: 'nonprofit-crm', client: 'Thornfield Trust', industry: 'Non-profit', service: 'Strategy', categories: ['Strategy', 'Data / Analytics', 'AI & Automation'], headline: 'From six spreadsheets to one donor CRM.', blurb: 'Consolidated a charity\'s donor, volunteer, and grant tracking into a single lightweight CRM — with AI-drafted thank-you letters that keep the personal tone.', metrics: [ { v: '6 → 1', l: 'systems' }, { v: '+22%', l: 'repeat donors' }, ], thumb_pattern: 'stripes', year: '2024', }, { id: 'logistics-ops', client: 'Ferry Lane Logistics', industry: 'Logistics', service: 'AI & Automation', categories: ['AI & Automation', 'Data / Analytics'], headline: 'Dispatch assistant for a 30-van fleet.', blurb: 'AI dispatch tool that reads incoming jobs, assigns the best van by location and load, and notifies the driver — what used to take an operator all morning now runs in the background.', metrics: [ { v: '~3 hrs', l: 'saved / day' }, { v: '−11%', l: 'fuel cost' }, ], thumb_pattern: 'dots', year: '2025', }, { id: 'travel-concierge', client: 'Wayfare & Co.', industry: 'Travel', service: 'App Development', categories: ['App Development', 'AI & Automation'], headline: 'AI concierge for a boutique travel agent.', blurb: 'Private-label travel app with an AI concierge that drafts itineraries, handles common questions, and escalates to a human advisor when it matters.', metrics: [ { v: '24/7', l: 'response' }, { v: '+31%', l: 'booking conversion' }, ], thumb_pattern: 'stripes', year: '2024', }, ]; const CATEGORIES = [ 'All', 'AI & Automation', 'App Development', 'Web Development', 'Social Media Automation', 'Data / Analytics', 'Strategy', ]; window.CASES = CASES; window.CATEGORIES = CATEGORIES;